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Podcast & social growth · Ongoing partnership

Building RealPod's video engine for Victoria Garrick Browne.

How 5FilmsMedia turned a beloved audio podcast into a full multi-platform video engine, tripling the YouTube channel and growing Victoria's personal brand in parallel.

Client
Victoria Garrick Browne
Industry
Podcast · Mental Health
Platforms
YouTube · Instagram · TikTok
Period
Mar 2023 - Present
Victoria Garrick Browne, RealPod case study
3x+
YouTube subscriber growth
2.1M
YouTube views
1.3M
YouTube Shorts views
555K
Instagram followers
1.4M
TikTok followers
119M
Total TikTok likes

About the client

Victoria Garrick Browne.

Victoria Garrick Browne is a Forbes 30 Under 30 recipient, TEDx speaker, former Division I athlete and one of the most prominent mental health advocates in the digital creator space. She is the founder of The Hidden Opponent and the host of RealPod, a top-ranked mental health podcast that has surpassed 10 million all-time downloads.

Featured by Forbes, Women's Health and Meet the Press, she has built a combined platform of over 2 million followers. RealPod publishes weekly and is distributed by Dear Media. 5FilmsMedia was brought on in March 2023 to lead video production, short-form strategy and social growth, working closely with Victoria and her brand manager, Jenna Tavares.

The challenge

A loved podcast with an underbuilt video presence.

  • ~3,200 YouTube subscribers: the video presence was underdeveloped relative to the strength of the brand.
  • Inconsistent publishing: no defined short-form strategy and no branded visual identity.
  • No clip amplification: long-form episodes were uploaded without the short-form clips needed to reach new audiences.
  • Untapped personal brand: Victoria's personal channels lacked the volume and consistency to convert her brand equity into algorithmic growth.

Our approach

Every episode as a multi-platform content hub.

We built an integrated content strategy around RealPod's weekly cadence. Each episode produced a full-length YouTube upload, multiple short-form clips, and a branded teaser, while Victoria's personal channels grew in parallel.

ServiceScope
Full episode productionEnd-to-end video production for RealPod long-form YouTube episodes: editing, colour and audio polish.
Short-form clip editingWeekly Shorts and Reels cut from episodes for YouTube Shorts, Instagram Reels and TikTok.
Thumbnail designCustom branded thumbnails aligned to RealPod's visual identity for all uploads.
Posting strategyContent scheduling and publishing strategy optimised around audience activity data.
Teaser productionShort promotional teasers ahead of new episode launches to drive anticipation and clicks.
Event & keynote contentOn-demand coverage of Victoria's speaking engagements, brand events and keynote appearances.
Personal brand contentOngoing short-form and lifestyle content for her personal Instagram and TikTok channels.

The results

A tripled channel and a growing personal brand.

  • YouTube growth: the channel grew from approximately 3,200 to over 10,400 subscribers, a 3x+ increase, driving 2.1M views, 169K watch-time hours and $7.6K+ in estimated ad revenue.
  • Shorts discovery: 1.3M Shorts views with a 63.2% retention rate, with 55.8% of views from the Shorts feed and 27.8% via search, proving the strategy drove genuine algorithmic discovery.
  • Personal Instagram: grew from approximately 380,000 to 555,000 followers, an increase of over 175,000, fed by short-form clips, event coverage and collab content.
  • TikTok: a highly engaged following of 1.4M with 119M total likes, with top content regularly exceeding 5M+ plays.

Client testimonial

We absolutely love working with 5FilmsMedia and Ruslan's team! They've been such a game-changer for our podcast, RealPod, handling both our long-form and short-form video in a way that feels so aligned with our vision. They really understand our editing style, from pacing to storytelling to how we want clips to land on social. There's a natural alignment that makes the whole process feel easy. On top of that, their communication is seamless, organised, and on top of deadlines. We'd highly recommend working with them!
Jenna TavaresBrand Manager, RealPod

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