How we turned Truly Dental into one of Ireland's most-followed dental brands.

01 - What we do

Full-service social media & content management.

We partnered with Truly Dental to manage and grow their entire social media presence, building a content engine that drives both brand awareness and high-value treatment bookings. End to end:

• Deep competitor research to find content gaps no other dental brand was filling
• Full-scale content production, multiple formats, filmed on location across clinics
• High-volume short-form video optimised for TikTok and Instagram Reels
• SEO-aligned content to dominate search in their space
• Paid social across TikTok, Meta and Google to scale what works organically
• Ongoing testing, iteration and performance-driven planning

02 - Starting point

Strong brand, untapped potential.

Truly Dental had strong branding and a growing clinic network, but social wasn't converting at the level their brand deserved:

• Content was inconsistent and not produced at the volume needed to compete
• No structured system to turn content into measurable patient enquiries
• High-value treatments (full arch implants, €950-€10,000+) weren't promoted effectively
• Competitors weren't using short-form video, a major untapped opportunity

03 - Strategy

A content-first performance system.

• Researched what patients actually search for, and what competitors weren't doing
• Produced diverse formats: educational, behind-the-scenes, testimonials, before & afters, entertainment
• Prioritised native content for the For You page (83.2% of views come from FYP)
• Continuously tested hooks and angles, feeding winners into paid campaigns
• Built a streak of 129 consecutive weeks posting without a single miss

04 - Results

Exceptional growth across every channel.

• TikTok: 1,533 → 31,206 followers (20x). 30M views and 23M unique viewers in 12 months; multiple organic virals drove booking spikes.
• Instagram: ~4,072 → 39,600+ (nearly 10x). 2.4M views in 30 days, 70% from non-followers.
• Paid: proven organic content scaled via paid, cutting cost per acquisition vs produced-ad-only brands.
• High-value bookings: content directly drove full arch implant consultations (€950-€10,000+ per case).