ClearEar Case Study - 5FilmsMedia

199

Booked appointments

€25.49

Cost per booking

~3.7x

Return on ad spend

816K

Total impressions

240K

Unique people reached

€5,073

Total ad spend

01 - The outcome

Real revenue, not just impressions.

At an average service value of €95-€110, these 199 appointments generated an estimated €18,900-€21,900 in revenue, roughly €3.70-€4.30 back for every €1 spent.

€5,073 total ad spend → ~€18,900 estimated revenue, reaching 240,000 unique people.

02 - Creative performance

All video ads, ranked by bookings.

Ad creative	Bookings	Cost / booking	Link clicks
Video · 5 Reasons ★	59	€20.51	4,541
Video · Testimonial · Old Man ★	59	€26.96	8,867
Video · Funny Man	32	€32.31	3,567
Video · AI · Ear Block	20	€24.36	750
Video · Cotton Buds	13	€26.59	579
Video · Wax Removal · Items	9	€28.63	420
Video · Wax Removal (no sound)	7	€8.31	66

The top 2 ads alone drove 59% of all bookings. Educational and testimonial-style video consistently beat product-only creative, a pattern we replicate across campaigns.

03 - Audience

Paid spend that earned organic reach.

Primary converting age group: 35-54
203 post shares generated organic reach beyond paid spend
Broad targeting, Meta's algorithm self-optimised toward converters

Engagement metric	Total
Page engagements	359,197
Total interactions	1,174
Post reactions	815
Post shares	203
Post saves	29

Turn ad spend into
booked customers.

Every campaign built around video that converts, not just impressions.

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Real revenue, not just impressions.

All video ads, ranked by bookings.

Paid spend that earned organic reach.

Turn ad spend intobooked customers.

Turn ad spend into
booked customers.