Catalyst Group Case Study

~65%

Reduction in contractor support calls

2

Brands served in parallel

4+

Years of partnership

About the client

Catalyst Group & Obi.

Catalyst Group is a Dublin-based ESG, Technical Advisory and digitalisation consultancy with 100+ specialist consultants, working with some of the world's largest property funds and developers.

When we began, it operated as i3PT Certification. Over the partnership it rebranded into Catalyst Group, and developed Obi, a SaaS platform for construction project management, inspections and ESG reporting. We served both brands at once.

The challenge

A growing company without a consistent content partner.

No dedicated media partner: ad hoc content, inconsistent brand presence.
High support-call volume: global contractors had no self-serve training.
Lack of website media: needed professional video and photography for credibility.
No employer brand video: scaling the team needed a careers narrative.
Event coverage gap: no partner capturing and repurposing their events.

The discovery

From a LinkedIn post to a long-term partnership.

“

Ruslan responded really quickly, and was at our office within days. We engaged in a pilot project that worked out really well, and we've used them multiple times since. We've developed a good partnership for all of our multimedia requirements.

Eoin LeonardCEO, Catalyst Group

Our approach

Embedded, on-site, multi-format content production.

Service	What we did
Instructional video	OBI Academy how-to series: onboarding, features and workflows for global contractors.
Website videography	Hero videos, About Us, careers video and project footage.
Website photography	On-site team, project and environment photography.
Drone	Aerial footage of construction sites across project stages.
Recruitment video	Employer brand video for the careers page.
Social media	Ongoing content for Catalyst and Obi LinkedIn channels.
Headshots	Ongoing sessions as the team scaled past 100 people.
Event coverage	Conferences, gatherings and keynote presentations.

The results

Measurable impact across training, brand & operations.

Support-call reduction: the OBI Academy library aligned with the 60-70% call-deflection benchmark, freeing internal capacity.
Scalable onboarding: global users from Dublin to Australia could self-serve at any time.
Professional web presence: both sites transformed with hero video, photography and recruitment content.
Employer brand: a careers video supporting talent attraction past 100 people.
Seamless transition: visual continuity through the i3PT to Catalyst Group rebrand.

Client testimonial

“

We've worked with 5FilmsMedia on social campaigns, website content, ongoing project case studies, and our software help videos. Really easy to work with, very good to partner with, and they even got a bunch of Irish people acting naturally on video, almost an impossibility. Couldn't recommend them highly enough.

Eoin LeonardCEO, Catalyst Group

Need a long-term
content partner?

Video, photography, drone and social, from a team that embeds with your brand.